2026 Agenda

• The importance of embedding strategic leadership alignment in the UX process to amplify the UX team's long-term impact
• Case study on partnering with senior leaders for business-UX collaboration, focusing on top-impact areas to drive revenue effectively
• How can the workflow and collaboration model be redesigned, featuring successful cross-departmental partnerships in transforming UX processes and demonstrating measurable business impact

As AI transforms legacy organizations, UX Research must evolve from a support function to a strategic advisor. This talk shares how UXR at JPMorgan Chase positions itself as a business-critical asset, driving risk reduction and product success in a complex, internal-facing environment.

• Speaking the language of business: framing UX insights in terms of risk, value, and business outcomes
• Mapping workflows, not just tasks: using user interviews and visual value flows to align cross-functional teams and inspire action
• Reducing product risk: connecting user needs and pain points to business objectives to avoid low adoption, wasted effort, and poor performance
• Thriving in the AI era: ensuring products are designed to scale for new capabilities and opportunities
  
  

• Exploring methods and best practices for assessing and advancing organizational UX maturity
• Transforming your UXR team into organizational coaches to enhance user-centricity
• Advocating user centric approaches rather than simply producing metrics
• How to continuously educate stakeholders and manage internal politics without becoming frustrated

• Integrating strategic cognitive friction points that apply psychological principles to preserve critical thinking while mitigating the over-reliance of AI in UX research workflows
• Developing verification frameworks that counterbalance our innate tendency to trust technology with the necessity for diverse research perspectives
• Placing human experience at the core of design research to restore balance between imagination and technology-driven insights when creating meaningful experiences for users

From being the first UX advocate in a large organization to leading a global team of more than 70 professionals, this talk shares the story of scaling UX inside one of the world’s largest access solutions companies. It explores the move from “solo to symphony”: why the jump from 1 to 2 is often harder than starting from zero, and how to establish structures, processes, and governance once momentum begins.

• Overcoming isolation as the first UX voice in a traditional, engineering-driven enterprise
• Scaling teams through a satellite model that coordinates researchers and designers across multiple divisions and geographies
• Three global pillars within a strategy of UX growth that ensure consistency, maturity, and resilience
• Proving UX value in B2B: demonstrating research impact, navigating friction points, and overcoming organizational resistance

• Examining how AI tools improve efficiency across repositories, analysis, feedback, and moderation with cautious attitude in implementation for  quality insights and proper context
• Discussing the importance and necessity of human control over planning, interpretation to prevent oversimplification, inaccuracies, and missed insights, especially for high-impact research
• Leveraging the strength and limitations of AI tools analysed in this study to look into how UX researchers could co-exist with the technology in the years beyond

• Nobody is perfect: Sharing your most memorable hiccups
• Exploring how mistakes can create opportunities for innovation and unexpected discoveries in product development
• Transforming project setbacks into valuable insights  and learnings

• Exploring how traditional UX evaluation methods yielded subjective results for financial services digital products, necessitating a dependable, quantitative benchmarking process tailored to products with unique regulatory and lifecycle constraints
• Developing a specialized 2-part scoring system combining behavioral, systemic, and attitudinal metrics to provide a solution with innovation and also objectively measure digital experience effectiveness
• Implementing through testing, with results aggregated in an Airtable dashboard that revealed critical pain points across different interaction flows
• Delivering actionable results: Objectively quantifying usability issues, prioritizing changes for MVP development, and establishing a foundation for building a comprehensive archive of product benchmarks across the full suite

• Exploring how AI tools are automating traditional entry-level tasks, creating barriers for newcomers, and identifying practical strategies to overcome these challenges
• Analyzing the structural transformation of the UXR/D industry amid this fundamental shift in required skillsets
• Highlighting new growth pathways and experience-building opportunities for emerging talent in an AI-augmented research landscape

This innovative networking session will assign you at random to other conference participants for a short (5 minute) conversation, then you move on to the next! Join this fun activity to discover new and surprising connections!

• Exploring how people actually think, see, and remember information by bridging psychology and design principles to create more intuitive user experiences
• Five key psychological principles you can use to capture attention, improve clarity, and create experiences that truly resonate
• Tailored for designers, researchers, content strategists, and marketers seeking to understand human behavior to create more emotionally resonant, effective, and user-friendly experiences with cross-disciplinary appeal

• An overview of diverse design disciplines at AIRBUS and our origin story of community
• Learnings in managing an internal community
• Evolution & challenges & future opportunities

• Building an inclusive research ecosystem that empowers designers to run both qualitative and quantitative studies independently
• Equipping teams with practical frameworks and accessible resources to collect feedback faster, test ideas continuously, and make confident, insight-driven design decisions.
• Exploring H&M's journey toward democratized research, including the benefits, challenges, and strategic considerations around structure, governance, and quality assurance.

• Why understanding advanced career paths matters in today's rapidly evolving UX landscape
• Exploring how senior UX practitioners can leverage their unique skillsets to transition into high-impact roles beyond traditional design positions—including product leadership, entrepreneurship, and executive positions.
• Identifying optimal career paths and comparing growth trajectories for UX leaders, from specialized individual contributors to cross-functional leadership roles.
• How limited senior growth opportunities affect career advancement and diminish research influence across the industry—and strategies to pivot the situation?

• Designing scalable knowledge repositories and collaborative platforms that democratize UX insights while maintaining quality standards and governance
• Implementing mentorship programs and communities of practice that facilitate cross-functional knowledge exchange between UX professionals at different career stages
• Developing measurement frameworks to evaluate knowledge transfer effectiveness and its impact on organizational UX maturity and decision-making

• Streamlining ideation and prototyping processes through intelligent automation and suggestion systems
• Augmenting designer capabilities with sophisticated generative tools that expand creative possibilities
• Detailed case studies of successful implementation across multiple departments and product lines

Visit our “fluid space” to mingle, meet and interact with fellow UX360 participants or check out the virtual booths and sit down for a chat with our sponsors to learn more about their latest offers!

• Designing, testing, and improving a multi-path experience in a native app without delaying product development
• Facilitating real-time alignment between product owners, copywriters, and designers through the RITE methodology
• Demonstrating how RITE enables faster iteration, better stakeholder alignment, and evidence-based decisions in complex, high-stakes design innovation projects across industries

• One year back - have your predictions come true?
• Where is the industry heading in 2026
• What needs to change and what do we need to do to remain relevant?